September 23, 2023

Since the COO/executive vice-president away from Sony Latin Iberia, Maria Fernandez is one of the most strong people in Latin music. She just works the brand new working and you can financial regions of the newest premier Latin audio company it is and additionally an artist and you will management-submit manager who manages her multiple divisions having a famously empathetic style.

This week, Fernandez’s job is leading the way, due to the fact RIAA Honors, which is celebrating Latin musical this present year, launched it absolutely was acknowledging their own since industry professional of the season to own 2023. Fernandez could be feted during a ceremony inside Arizona, D.C., on the Friday (Sept. 19) close to Gloria Estefan (Icon), Emilio Estefan (world trailblazer), Sebastian Yatra (singer of the year) and representatives Veronica Escobar and you will Maria Elvira Salazar (policymakers of the season).

Maria Fernandez, EVP/COO out-of Sony Audio Latin Iberia toward ‘Latin Hitmaker’ Podcast

An indigenous from Venezuela exactly who become their own job within the media, Fernandez are a funds whiz who inserted Sony while the CFO and you will flower to your score of COO 5 years before. Their role expanded inside the pandemic whenever she produced training and you can knowledge young managers a main section of their unique job and you will good personal objective. She today oversees new proper method of one’s organization and all of of its some other functions, also loans, someone sense, technology and purchases, that’s daily in large artist income. And you can ahead of the RIAA Remembers, Fernandez was Billboard’s Administrator of Week.

Right here, Fernandez talks about their particular financing record, their particular character while the a guide within her community plus Latvisk varme kvinner the condition regarding Latin sounds around the globe. “It is one minute of all time whenever you can reveal that Latin music isn’t just you to definitely genre, and also the fact that i’ve incredible writers and singers symbolizing each one of these styles and seeing that toward all over the world charts is quite fulfilling.”

I believe We give the greater number of strategic, economic and working elements brand new comprehension of artists’ requires and that the way we can be organize our selves to include the individuals requires inside the everything that we perform. As an instance, a musician need to would a very costly clips just like the they have a creative eyes. Of a strictly economic viewpoint, you may not come across a return off that financial support as the streaming of video clips won’t make up for the amount of capital. But when you understand this that is very important to new artist and exactly how it suits on entire means, just could you comprehend the logic out of what you need to accomplish, but you can sell.

Usually, this new financial class ‘s the class that says no so you’re able to that which you. And there’s a struggle between your imaginative and you will monetary teams. One thing we are trying to create a lot more about is build sure both sides understand for every single other people’s needs. In addition, you could state exactly the same thing when we have been speaking of personnel while the base of the viewpoints within area is actually that people possess a couple rosters: painters and group, and we need to take care of they both. You need celeb group and you will executives to deal with celeb music artists.

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I do believe you may be strange because your really works tend to and you may yourself which have managers. I can not show how many times a manager enjoys told me personally, “I am interviewing Maria Fernandez now.” What happens in the event the shared demands do not fall into line?

I manage a lot of executives and perhaps there is certainly a logic why a manager needs some thing for their singer, but that need doesn’t invariably align with these demands in that minute. However it is always [about] making sure we realize both even in the event we’re not necessarily gonna be for a passing fancy web page. For me, it will be the chatting. How i find it, we’re here to help you suffice. We have been right here making some thing simpler, [even] making use of the restrictions you will find into the an enterprise and you may to make sure i pursue procedure.